I joined Investerra AG, a Swiss renewable energy financing company, as a Junior Marketing Manager in late 2023 and became Marketing & CRM Manager the following year — owning the HubSpot platform end to end as its Super-Admin.

That means CMS development, CRM configuration, campaign builds, and a steady stream of landing pages and webinar funnels — plus the leadership side nobody puts on a mood board: running the agencies and external vendors who plug into the platform, and keeping the whole system coherent as more people touch it.

Alongside the day job I'm studying Digital Design at OST, and I keep a rotation of my own builds going — a family e-commerce shop, a civic-education game for a Swiss foundation, a Django SaaS for small merchants. Different stacks, same habit: design the system, then build enough of it yourself to know it actually works.